90 North is aware of its obligations under the General Data Protection Regulation (GDPR) and is committed to processing your data securely and transparently. This privacy notice sets out, in line with GDPR, the types of data that we may collect and hold on you and applies to all personal information processed by or on behalf of 90 North. It also sets out how we use that information, how long we keep it for and other relevant information about your data.
This privacy notice applies to personal information processed by or on behalf of 90 North.
Changes to this privacy notice
We may change this privacy notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit our website – www.90northgroup.com
What kinds of personal information about you do we process?
Personal information that we may process in connection with services, if relevant, includes:
- Personal contact details; which may include title, name, address, email address and phone numbers
- Products and services; you have made enquiries about
What is the source of your personal information?
We’ll collect personal information from you directly, via email and or telephone conversations.
What do we use your personal data for?
We use your personal data for the following purposes:
- To follow guidance and best practice under the change to rules of governmental and regulatory bodies
- To monitor and to keep records of our communications with you and our staff
- For direct marketing communications and related profiling to help us to offer you relevant products and services. We’ll send marketing to you by email, social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services as well as to any other offers and advice we think may be of interest
- To comply with legal and regulatory obligations, requirements and guidance
- To provide insight and analysis of our customers both for ourselves helping us improve products or services, or to assess or improve the operating of our businesses
What are the legal grounds for our processing of your personal data?
We rely on the following legal bases to use your personal data:
Where it is needed to provide you with our products or services, such as:
- All stages and activities relevant to managing the product or service including enquiry, application, administration and management of accounts
- For some of our profiling and other automated decision making to decide whether to offer you a product and/or service
Where it is in our legitimate interests to do so, such as:
- To perform and/or test the performance of, our products, services and internal processes
- To follow guidance and recommended best practice of government and regulatory bodies
- To carry out monitoring and to keep records of our communications with you and our staff (see below)
- For market research and analysis and developing statistics
- For direct marketing communications and related profiling to help us to offer you relevant products and services
- For some of our profiling and other automated decision making
- With your consent or explicit consent:
- For some direct marketing communication
How and when can you withdraw your consent?
Where we’re relying upon your consent to process personal data, you can withdraw this at any time by going to the Contact Us section of our website to exercise these rights.
For how long is your personal information retained by us?
Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:
- For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations
- For as long as we provide goods and/or services to you
What are your rights under data protection laws?
The law on data protection gives you certain rights in relation to the data we hold on you, which are as follows:
- the right to be informed. This means that we must tell you how we use your data, and this is the purpose of this privacy notice
- the right of access. You have the right to access the data that we hold on you. To do so, you should make a subject access request
- the right for any inaccuracies to be corrected. If any data that we hold about you is incomplete or inaccurate, you are able to require us to correct it
- the right to have information deleted. If you would like us to stop processing your data, you have the right to ask us to delete it from our systems where you believe there is no reason for us to continue processing it
- the right to restrict the processing of the data. For example, if you believe the data we hold is incorrect, we will stop processing the data (whilst still holding it) until we have ensured that the data is correct
- the right to portability. You may transfer the data that we hold on you for your own purposes
- the right to object to the inclusion of any information. You have the right to object to the way we use your data where we are using it for our legitimate interests
- the right to regulate any automated decision-making and profiling of personal data. You have a right not to be subject to automated decision making in way that adversely affects your legal rights.
You have the right to complain to the Information Commissioner’s Office which enforces data protection laws: https://ico.org.uk/
Your right to object
Where you have provided consent to our use of your data, you also have the unrestricted right to withdraw that consent at any time. Withdrawing your consent means that we will stop processing the data that you had previously given us consent to use. There will be no consequences for withdrawing your consent. However, in some cases, we may continue to use the data where so permitted by having a legitimate reason for doing so.
What are your marketing preferences and what do they mean?
We may use your address, phone numbers, email address and social media or digital channels (e.g. LinkedIn and Twitter) to contact you according to your marketing preferences. You can stop our marketing at any time by contacting us using the details below or by following the instructions in the communication.
If you have any questions about this privacy notice, or if you wish to exercise your rights, you can contact us by going to the Contact Us section of our website.